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What is search engine marketing?

What is search engine marketing?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. Search engine optimization (SEO) is a one type of search engine marketing. Search engine advertising (SEA) is another type of search engine marketing. There are also specialized search engine optimizations like: video, local, mobile, etc.
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