What is content marketing — and why does it matter?
Long story short: content marketing is any marketing that involves creating and sharing content to acquire and retain customers. Mastering the art of content can lead to…
organic traffic acquisition
fundraising and influence
and MOAR…IF you do it right.
Think you have what it takes? Apply to the next accelerator round: http://s.500.co/NtoA302Wrq0
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Please watch: “Growing with Pinterest – Pinterest Marketing for Startups”
For more info: thestoryofcontent.com
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.
The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.
Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/…
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